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The Guardian - UK
The Guardian - UK
Sport
Michael Butler

Lo-fi loan deals and chilling cartoons: the evolution of transfer unveilings

The cast of Phoenix Nights.
‘It’s a family fun day, man.’ Photograph: Channel 4 Picture Publicity

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Back in the day, football clubs would simply announce their latest transfer signing with a photo. Sometimes, the player would hold the shirt up in the boardroom, or in the stands. Sometimes, for a bit of variety, the player would wear the shirt and hold the shirt up. Front and back, like, to appease the masses. Things started ramping up in the 90s. Bryan Robson was announced at Middlesbrough in 1994 by doing a few kick-ups in a suit/kit combo: jacket and tie up top, shin pads and shorts down the bottom. Because you know, he’s the player-manager. Business in the boardroom, party on the pitch. Still, it sort of worked. We’re talking about it now, 29 years later.

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