Lizzo’s plus-sized body positivity movement is paying off big time.
The Grammy-winning superstar announced Wednesday the launch of revolutionary new shapewear brand that’s inclusive of all body types, specifically larger ones.
YITTY, backed by Fabletics, Inc., is described as “a no-shame, smile-inducing shapewear designed for all body types that blurs the lines of inner and outerwear with intentional-meets-functional designs, sexy silhouettes, and bold colors.”
On sale April 12, the brand will range in sizes from 6X to XS, deliberately listing largest sizes first.
“Instead of thinking about size in this linear way, we’re thinking about it on a spectrum where everyone is included,” Lizzo said in a statement. “Everyone’s size is just their size. It’s not high, it’s not low. It’s not big, it’s not small. It’s just your size.”
The “Juice” singer further explained that most of her life, she was told to “reshape” her body to confirm society’s beauty standards.
“I felt that I was constantly being told through TV and magazines that my body wasn’t good enough. And, in order to be considered ‘acceptable’ I had to inflict some sort of pain upon it to fit into an archetype of beauty. Because of this, I’ve been wearing shapewear for a long time, maybe since I was in fifth or sixth grade,” she said.
Created and co-founded by the 33-year-old singer, rapper and flutist, YITTY will launch with the release of three drops: Nearly Naked, described as a “lightweight, seamless collection “for everyday wear; MESH ME, designed to wear as underwear or outerwear; and MAJOR LABEL everyday lifestyle pieces that are “super soft and super bossy.”
Some of the body-hugging pieces will come in lavender, taupe and other colors that reflect Lizzo’s musical tastes and use of song titles.
“I was tired of seeing this sad, restrictive shapewear that literally no-one wanted to wear,” she added. “I had an epiphany like, ‘who can actually do something about this?’ I decided to take on the challenge of allowing women to feel unapologetically good about themselves again.”
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