Ever since Harley-Davidson launched the LiveWire in 2019, the electric motorcycle has struggled to find an audience. The LiveWire’s $29,799 MSRP may have scared off many would-be adopters, but the Motor Company dropped the model’s price to $21,999 when it spun off the nameplate into its own brand. Yes, LiveWire sold out its S2 Del Mar Launch Edition in just 18 minutes, but that’s a less impressive feat when considering its ultra-limited 100-unit run.
In order to draw more investors to the electric offshoot, LiveWire went public on the New York Stock Exchange (NYSE) after merging with special purpose acquisition company (SPAC) AEA-Bridges Impact Corp. on September 27, 2022. Following the deal, AEA-Bridges investors redeemed nearly $370M of the SPAC’s original $400M investment. Additionally, the LiveWire offering only garnered $294M in cash proceeds compared to its initial $545M projection.
