A Liverpool woman created her own successful range of activewear whilst sadly losing her dad to cancer.
32-year-old Chelsea Kelly from Stockbridge Village founded the brand Love Allura following her father's wish that someone in the family would own their own business. Chelsea created the brand shortly before her dad's death in 2018, giving her a distraction whilst helping her mum care for him.
Chelsea has since gone on to make Love Allura a success, as well as becoming the head of UK operations for luxury Australian activewear brand, Lilybod. She began her business venture by selling occasion wear, but switched to activewear after noticing how popular gym wear had become.
