Liverpool are testing the water among fans over such things as NFTs and cryptocurrency as they eye new revenue streams.
NFTs (non-fungible tokens) have become big business, particularly in sport, in recent times with numerous clubs across Europe getting involved in a potentially lucrative market where people pay good money for unique, collectable digital assets such as artwork, pictures or highlights, with the asset using blockchain software to prove its scarcity, which in turn gives it value.
Other areas such as fan tokens through firms such as Socios, where fans buy tokens to vote in online polls and have access to unique digital features, have also permeated into sport with the likes of Inter Milan, Arsenal and Everton all having official partnerships with the firm.
