Liverpool will take their first steps into embracing new technologies to bring their worldwide legions of fans closer to the action with a special event taking in place in New York later this month.
In a bid to engage their global fan base and offer them new, immersive experiences that can help aid revenue streams for the club in the future, the Reds will attempt to bring a slice of Anfield to the Big Apple by harnessing the power of digital mapping, emulating what it is like to be a part of the Anfield atmosphere thousands of miles away.
Over the weekend of March 19-20, through the use of dynamic 360-degree light mapping, innovative multi-room digital staging, immersive video technology and programmable lighting, the Reds will attempt to recreate the journey as it would be on matchday as part of 'The Anfield Experience'.
