Liverpool is the fifth most valuable brand in world football, according to a newly published report.
While seeing an 8.8 per cent increase in its brand value year on year, the Reds have slipped one place from last year’s list, leapfrogged by Manchester United after the Old Trafford side registered a 10.7 per cent increase against the 2022 list to take them to a brand value of £1.174bn in comparison to Liverpool’s £1.173bn.
The Brand Finance Football 50 Report 2023 detailed the brand value of European football’s top sides, with Premier League champions Manchester City having taken top spot for the first time after a 15.4 per cent increase put the brand value of Pep Guardiola’s team at £1.299bn, a figure that places them above Real Madrid (£1.258bn), Barcelona (£1.185bn) in second and third, respectively, and United and Liverpool who round off the top five.
