Liverpool have achieved a 'significant rise' in the value of their main sponsorship deal after current front-of-shirt sponsor Standard Chartered extended its agreement with the club by a further four years.
The financial services company has been Liverpool's main sponsor since first signing up in 2010 and the value of the deal has grown significantly since with the most recent renewal in 2018 worth around £40m per year to the club..
The current deal was set to expire at the end of the 2022-23 campaign and, while Liverpool had numerous discussions with other firms from a variety of industries, they and Standard Chartered, who had an option to extend the partnership, have committed to a further four years that will take the total length of the deal to 17 seasons, up until 2026-27.
