People travel all from all over the UK to visit a small family run shop on Walton Vale.
JR Discounts is the longest running shop on the Vale, having been in business for almost 40 years. The shop, lovingly known as the “50p shop” because of its cheap prices, has sold everything from toys, to Jurgen Klopp cutouts, household items and garden accessories over the decades.
However now it specialises in artificial flowers and sees people travelling from Scotland, Northern Ireland and further afield to stock up. In its 39 years, the shop, run by the Isherwood family, has outlived many chains which have come and gone on the Vale, including Woolworths, Ethel Austins, Kwik Save and Superdrug.
