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Liverpool Echo
Liverpool Echo
Sport
Chris Wright

Liverpool jewellers Boodles to sponsor Cheltenham Gold Cup

Boodles Cheltenham Cheltenham Gold Cup Cheltenham Festival Festival

Liverpool-founded jewellers Boodles has been named as the new sponsor of the Cheltenham Gold Cup.

The Cheltenham Festival highlight carried the name of children’s charity WellChild last year after cider brand Magners decided to cease sponsorship of blue riband event at the end of 2020.

The jeweller Boodles now steps in to back the Cheltenham Gold Cup having previously sponsored the Leading Jockey Award for four years before taking on the Boodles Juvenile Handicap Hurdle race since 2018.

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