Liverpool's search for additional investment could be set for a boost, with Liberty Media's CEO revealing an interest in making an investment into the Premier League.
The American company, who also own the Atlanta Braves, are best-known for their investment in Formula One. Their 2017 acquisition of the sport in its entirety cost a reported $8 billion, with huge growth since, partly thanks to the success of Netflix's Drive to Survive series and the new fanbase it has attracted to the sport.
Liverpool 's Fenway Sports Group owners are believed to be receptive to bringing in new shareholders, and a partnership with Liberty Media would provide this. Since their takeover, led by John W. Henry in 2010, Liverpool have had to rely on smart recruitment and player sales in the face of the vast sums spent by clubs such as Man City, Man United, Chelsea, and now Newcastle.
