Liverpool have placed much focus in expanding their strategy in the US in recent years.
Through the American ownership of Fenway Sports Group the Reds have been able to use that insight into the market stateside to strengthen their brand across the Atlantic, its growth coming at a time when interest in football in the US is growing exponentially.
A World Cup on the way in 2026 aided the growth of a sport in a market that has historically been dominated by traditional US sports, where 'soccer' was very much on the fringes.
