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Birmingham Post
Birmingham Post
Business
Jon Robinson & Eleanor Barlow

Liverpool businesses encouraged to welcome Eurovision and embrace TikTok

TikTok Eurovision

Liverpool businesses have been encouraged to welcome Eurovision and embrace TikTok as the city hopes the contest will repair damage done to the economy by the Covid-19 pandemic.

The city was chosen to host on behalf of last year’s winner Ukraine and over 100,000 people are expected to arrive for the song contest in May.

Addressing an event for stakeholders on Wednesday, Liverpool City Council chief executive Theresa Grant said it was hoped Eurovision could put the city region "back on track" after its visitor economy fell by £3 billion when the coronavirus pandemic "devastated" the sector.

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