Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Independent UK
The Independent UK
Sport
Kieran Jackson

Liverpool announce lucrative sponsorship deal with nod to 2005 Champions League triumph

  • Liverpool have secured a record-breaking five-year shirt sponsorship agreement with Turkish Airlines worth £300 million, set to commence on 1 June 2027.
  • The contract is valued at over £60 million per season, which the club believes represents the most lucrative front-of-shirt deal in Premier League history.
  • This agreement brings an end to Liverpool's 17-year front-of-shirt partnership with Standard Chartered, although the banking firm will continue as a global partner.
  • Turkish Airlines branding will feature prominently across the match shirts of the Liverpool men’s, women’s, and academy teams from the start of the 2027-28 season.
  • Executives from both organisations praised the new partnership, with Liverpool chief commercial officer Ben Latty referencing the club's historic 2005 European Cup victory in Istanbul.

IN FULL

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.