Six months into his tenure as LIV Golf’s CEO, Scott O’Neil has hired a former colleague with significant sports experience to a newly created position geared toward revenue generation.
Chris Heck, most recently the president of the Premier League’s Aston Villa football club, will become the president of business operations for the LIV Golf League, with his duties beginning June 16. He will report to O’Neil, who in January took over for golf Hall of Famer Greg Norman.
