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The Guardian - UK

Business

Rob Davies

Little remains of Brewdog’s ‘punk’ ethos as co-founder steps down

James Watt Brewdog Martin Dickie Nigel Farage Heineken

Staff working at the bar of BrewDog Waterloo, London — BrewDog Waterloo. Earlier this year the company froze pay for London-based staff. Photograph: Simon Jacobs/PA

The extraordinary success of the Scottish beer and bars company BrewDog owes much to a shrewd realisation on the part of its co-founder, James Watt.

The 42-year-old, who announced his departure as chief executive on Wednesday, realised early on that punk, once a subculture, could be turned into a lucrative marketing brand.

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