We have all been guilty of buying things we simply don't need. However, the urge to make that purchase is often due to 'psychological tricks', with shoppers exposed to these every single day.
Whether it be phone calls, adverts on the TV or online, or things mentioned on the radio, our habits can he hugely altered by these 'tricks'.
Supermarkets such as Aldi and Lidl often use these clever little plots to keep shoppers in store for longer, picking up more than they nipped in for, reports the Mirror. You may not realise you are subject to these wee tricks, but they can certainly be effective. To help you be aware, one expert has shared ways to keep a better eye out.