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Benzinga
Benzinga
Business
Madison Troyer

Little Kid TV, Big Money: How Children's Shows Became Streaming's Most Valuable Asset

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One of the biggest hurdles that streaming services face in their efforts to maintain profitability is retaining customers, CNBC reports. In an effort to offset the cash losses that come with subscriber loss, services have employed a number of different strategies, from upping advertising opportunities to putting out better content. 

Recently, they've discovered a better, more sustainable solution: children's programming.

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