“Listening to him had an effect on me similar to what I might feel if I were to meet an alien from outer space”: How Eric Clapton’s mission to spread the blues gospel was the making of the first guitar ‘god’

Eric Clapton performing on stage with Cream during their first live appearance in 1966.

Eric Clapton was on a mission from the start and there was no time to waste. He joined the Yardbirds in ’63, left in ’65 to join up with John Mayall and his Bluesbreakers, and within 12 months he had co-founded Cream to establish a new paradigm for blues-rock, the power trio.

He had reconfigured guitar in just three years. Little wonder it would go to his head. When some oik spray-painted “CLAPTON IS GOD” on a wall in North London the list of suspects was long but most definitely included Clapton himself. “I thought it was quite justified to be honest with you,” he told Guitarist in 1994. “I suppose I felt I deserved it for the amount of seriousness that I’d put into it.”