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Herkulaas MvE Combrink, Senior lecturer/ Co-Director, University of the Free State

Listen, understand, repeat: the circular approach to good communication in a health crisis

During a health crisis, the first instinct is often to give people information. Governments make announcements. Experts explain what is happening. Health departments share information on television, radio, social media and through communities. The idea seems simple: give people the right information, and they can make better decisions.

But does simply providing more information resolve uncertainty, misinformation or public concern?

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