There’s no denying the growth of Formula 1 over the past few seasons. Although much of that can be pinned down to the hit Netflix series Drive to Survive, the championship has undergone a huge face-lift in recent years. Liberty Media bought Formula 1 back in 2017, and since then, it has continued to shake up the DNA of the sport and completely change how it delivers content to fans.
One significant addition is the rise of content creators, and in Formula 1, Lissie Mackintosh has emerged as one of the rising stars in this space. The 23-year-old now boasts almost a half million followers across her platforms, and she regularly presents in the Formula 1 paddock. She also has her own podcast called Going Purple, where she directly connects with her audience and engages fans new and old in F1 on various topics.
Ahead of the Azerbaijan Grand Prix, Sports Illustrated spoke with Mackintosh about her entrance into the sport, her experience as a woman in Formula 1, how she approaches content creation on social media and more.
