With more information than ever before on the health and wellbeing of our dogs, families are demanding better quality and more thoughtful treats.
Natural chews and nibbles, more environmentally friendly toys, luxury snacks and gifts for the humans too.
And as we love to support local dog endeavours, this Easter we can treated you to a new shopping experience in Co Antrim.
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DogsLive ambassador Kelly Meharry and top testers Molly and Jill have been in Lisburn checking out a pet store selling all sorts of goodies for all sorts of dogs.
Barkelicious Bakes on Bridge St sells luxury dog treats with no added preservatives or chemicals.
Every treat is designed to be healthy with only the best natural ingredients and of course most importantly, to be loved by your pup.
The large range of doggy products includes baked dog treats, natural dried treats, dog safe chocolates and much more, even gifts for dog owners with products from across the UK, Europe and the US.
It's an access all areas shop for dogs and their people with a warm welcome from Toni and Mark McCory.
Toni said: "We had been selling our products on line for about two years, products that we wanted to give to our inspiration, our dog Maggie like backed sweet potato with turmeric. Then just two months ago I decided I really wanted to open a shop selling out of our goods that we have online.
"We wanted people to actually be able to come in a see the treats, toys and gifts, handle them see what size they are and work out if they are right for their dog or for a gift. So we opened Barkelicious Bakes a couple of weeks ago and have been having fun with all of our customers.
"Welcoming Kelly, Jill and Molly was lovely and everyone had a great time - especially the girls who went home with toys they chose themselves.
If you would like to support local, Barkelicious Bakes is open Tuesday to Saturday and every other Sunday. Open 10am - 7.30pm weekdays and 9am - 5pm on weekends.