The UK culture secretary, Lisa Nandy, has written to video-sharing platforms, such as YouTube and TikTok, urging them to promote higher quality educational content to children.
Recent statistics suggest that although a decade ago children watched an average of two hours’ television a day, that has since dropped by more than 70%. Instead, children were migrating to YouTube, TikTok and other streaming platforms between the ages of four and eight, Nandy said.