News this week that might tip the anti-avocado on toast boomer brigade over the edge: instead of saving for a mortgage, millennials and Gen Z are spending upwards of £30 on luxury laundry detergents.
On Tuesday, Dr. Barbara Sturm, a German aesthetics doctor whose namesake skincare line is loved by Gwyneth Paltrow and Oprah, added a new category to her product line: Sturm Home Laundry Detergent. Priced at £40 a litre (for comparison a litre of a supermarket own-brand hovers around £3), it comes in a slick white plastic pouch and includes a silver branded measuring cup.“As the next, natural chapter in her 360° anti-inflammatory methodology …” reads the marketing blurb. “An ecological, plant-based formulation that’s free from preservatives, enzymes, microplastics, dyes, brighteners and other potential irritants and created specifically with the skin in mind”.
