Lip contouring is the 'soft', subtle way to cheat a fuller pout, say makeup pros

A verticle image of a woman with curly hair and wearing silver hoop earrings, applying a dark pink lip crayon to her top lip line/ in a pink, watercolour paint-style template template.

If you're not a lover of obviously lined lips but still want to achieve a fuller or more defined pout, lip contouring is the technique to try.

Unlike the best lip liners, which are designed to precisely trace and enhance the shape of your lips, a so-called 'contouring' lip product is softer and works to diffuse the line of your lips. Just as your best bronzers and trusty contour sticks (we love Westman Atelier's Face Trace) add shadow and depth to your face, the idea of contouring your lips is to give the appearance of fullness - with tactical placement and a touch of blending.