
ALABAMA - Combining one of the most famous faces in the entire world with one of the most viewed events of the year sounds like a bulletproof marketing idea, right? That's what Michelob Ultra is doing this year as Lionel Messi will advertise their product during the upcoming Super Bowl LVIII.
Greatness was worth the wait! Even the GOAT knows that a perfectly poured ULTRA is the superior finishing 'touch' to any game. Who's got the next round? #GameOnULTRA pic.twitter.com/X9YIzPjVNX
— Michelob ULTRA (@MichelobULTRA) February 1, 2024