A family-owned food and drink wholesaler in Birmingham is eyeing expansion outside of the city region for the first time in its 51-year history amid plans to almost quadruple turnover to create a half a billion pound business by 2027.
Lioncroft Wholesale chief executive Jason Wouhra said the company was planning to open a new plant outside the West Midlands which would allow it target and win new retail and hospitality customers.
The move comes on the back of three successful years of trading and growth following the completion of a buyout deal in June 2020 which took the business back under control of the founding Wouhra family.
