There’s something in the air at Lioncroft Wholesale. As you arrive in the car park at its Aston depot, you can practically feel it rippling down the stairs and straight through the doors.
Lioncroft is ready to share what it’s been beavering away at for more than two years since Jason Wouhra and his father, Jas, secured the deal and bought back both the Aston and Smethwick depots in 2020. The company has been trading as East End Wholesale Stores but is getting ready to fully emerge with its brand-new identity: Lioncroft Wholesale.
