Linda Yaccarino’s X exit was predictable—and raises more questions than it answers

Linda Yaccarino speaks at Vox Media’s Code conference (Credit: Jerod Harris—Getty Images for Vox Media)

In an unsurprising turn of events, Linda Yaccarino’s tenure as CEO of X has come to an abrupt end. 

The former NBCUniversal exec’s tenure at the helm of Elon Musk’s social media platform looked destined to fail from the start, as Musk continually undermined her authority as CEO and complicated her already difficult mission (to wit, Musk publicly telling reluctant advertisers to f-off and ditching the Twitter brand, seemingly on a whim). More recently, Musk appears to be cleaning house, with at least 15 senior executives leaving his various companies over the last year. Perhaps the only surprising thing about Yaccarino’s stint at X is that it lasted two years.