Fargo superfans have a unique opportunity to immerse themselves in the world of their favorite black comedy crime drama with a limited edition Bisquick box inspired by the acclaimed fifth season. The special box, drawing inspiration from the final moments of the season finale titled “Bisquik,” will be available for purchase starting on Feb. 20 at a grocery store in Scandia, Minnesota.
The packaging of the Bisquick box is a tribute to Juno Temple’s character, Dot (aka Tiger), a battered wife hero from season 5. Designed with subtle references to the Midwest-set FX series, the box is filled with Easter eggs for dedicated fans. In the season's conclusion, Dot, after enduring a traumatic experience involving a kidnapping and a shootout, returns home only to face unexpected circumstances that lead her to bake a batch of Dot's Tiger Biscuits.
The ad agency for General Mills, the parent company of Bisquick, recognized the significance of this moment in the series and swiftly created the special edition box. The package includes the recipe for Dot’s homemade Tiger biscuits, adding an extra layer of authenticity for fans.
To celebrate the release of this collector’s item, Pereira O'Dell, the agency behind the campaign, collaborated with Federated Co-Ops Scandia Country Store, a supermarket located in Scandia, Minnesota—Dot’s fictional hometown in the series. This partnership offers fans a chance to acquire a piece of Fargo memorabilia while supplies last.
For die-hard Fargo enthusiasts, this limited edition Bisquick box presents a unique opportunity to connect with the show on a new level and bring a piece of the series into their homes. The convergence of popular culture and consumer products in this collaboration offers fans a tangible way to celebrate their love for the acclaimed series.
