School’s almost out and the holidays are here, which means for millions of Britons we have arrived at the start line for what might be called our biggest annual event: Wimbledon and the World Cup are one thing, but the all-inclusive and all-you-can-eat buffet olympics remains, I would argue, this country’s strongest competitive sport. Arriving at Luton airport before dawn last year, my children walked past the bars and with the innocence of the American-born said, owl-eyed, “Are they drinking … alcohol?” They are, my darlings, and will continue to do so from first light in the terminal until the last coach leaves the resort.
This is how it is now. Since Covid, vacation trends in Britain have skewed increasingly towards formalising this country’s latent maximalist instincts when it comes to enjoying our holidays. Between 2023 and 2024, bookings for European all-inclusive resorts rose by 30%, and the latest figures from Abta suggest that a quarter of British holidaymakers will now opt for the all-inclusive – meaning bottomless canteen-style food and drink, which, no matter how much we paid for it up front, I defy any of us not to experience as “free”.
