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Fortune
Fortune
Preston Fore

Like Mark Cuban and Barack Obama, this founder says work–life balance doesn’t exist for the successful: ‘Even if I am on vacation, you're on 24 hours a day'

Barack Obama Mark Cuban Luxury Fortune
Lior Lewensztain holding a box of That's It fruit bars (Credit: Courtesy of That's It Nutrition)
  • Despite building a business with over $100 million in annual revenue, Lior Lewensztain has yet to let his foot off the gas. As founder and CEO of That’s It Nutrition, he admits to Fortune that work-life balance isn’t part of his reality, as he remains constantly on the grind—even during vacations. It’s a mindset shared by some of the world’s most respected leaders, including Barack Obama and Mark Cuban.

Finding success in entrepreneurship takes nothing short of hard work—after all, close to 20% of small businesses fail within their first year of operation. However, even a decade after founding his company, one founder admits to Fortune that work-life balance is still a luxury he cannot afford.

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