“Like having a professional gear consultant in the palm of your hand”: Guitar Center introduces Rig Advisor, the guitar world’s first-ever AI shopping assistant

Guitar Center Rig Advisor.

Guitar Center has ushered in a bold new era for its physical stores with a new innovation that leverages AI in a bid to blur the boundaries between online gear shopping and the physical store experience.

Dubbed the first-ever in-store AI shopping assistant in music retail, Guitar Center’s new ‘Rig Advisor’ has been described as “a mobile-based tool that helps customers discover, compare and explore gear in real time by prioritizing products available at the specific store location”.