‘Like an electrical gong bath!’ The Sheffield supermarket going viral for the symphonic sound of its freezers

Cool tunes … the freezer section of the Sheffield Co-op. Photograph: Alim Kheraj

There’s a new sound gripping Sheffield. You won’t find it at one of the city’s eclectic jazz nights; nor in any of its clubs or live music venues. You’ll find it in the back aisle of a Co-op supermarket on Ecclesall Road.

“Anyone noticed how nice the freezers sound in the eccy road co-op?” someone wrote on the Sheffield Reddit page in January. “It’s like all the fans have been carefully tuned to the calmest droning chord ever, it’s like being in an electrical gong bath.”