Post-pandemic, while the retail sector noticed the tendency of ‘revenge shopping’ — splurging — immediately post lockdowns, the buying patterns have more or less shifted to a new normal, say entrepreneurs in Hyderabad. While sales have picked up and look promising, preferences lean towards lightweight, easy-to-drape and easy-to-maintain fabrics. Tussar, organza and soft silks are preferred for festive occasions or to attend weddings. Heirloom-worthy Kanchi and Banaras silks are preferred for the bride and the immediate family.
Uncluttered design aesthetics
