Earlier this year, I wrote about the phenomenon of ‘Just Riding Along’ (JRA), sharing some of my own experiences with customers who simply could not admit how they’d managed to damage their bikes and associated equipment. There is, however, an obvious flipside - which is why, today, I’ll be exploring the often confusing world of guarantees, warranties, and replacement policies.
First things first: guarantees, warranties, and replacement policies are not all the same thing. But, the lines between the three can become blurred.
