The launch of the iPhone 18 Pro and iPhone 18 Pro Max in India has triggered two things at once: long queues outside Apple stores and a flood of memes online. From customers arriving before sunrise to people spending the night outside stores, images and videos of the crowds in Delhi, Mumbai and Bengaluru quickly spread across social media on Friday. The scenes were soon turned into jokes, with users borrowing references from popular Bollywood films, including 3 Idiots and Baghban , to comment on India's fascination with the latest iPhone.
One of the references was the famous "Life is a race" dialogue from 3 Idiots . The joke was used to describe people rushing to be among the first buyers of Apple's latest Pro models.
