For most Brits, there is nothing quite like being beside the seaside - with fresh sea air, fish and chips, and usually some form of amusement.
But since tourism declined following attractive package holidays abroad, some seaside resorts have taken a nose dive, and Rhyl is one of them.
The North Wales town in Denbighshire has been named the worst seaside in the UK in the Telegraph's latest Seaside Gentrification Index. They looked at 20 classic resorts to see how they've adapted, or not, over the past three decades, considering high streets, renovations, and 'cultural clout'.