Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Conversation
The Conversation
Robert Joseph Gill, Associate Professor in Media and Communication, Swinburne University of Technology, Swinburne University of Technology

Life after the ‘Big 4’: are tennis’ modern stars cutting through like they used to?

Tennis’ four Grand Slams (the Australian, French and United States Opens, as well as England’s Wimbledon tournament) attract millions of spectators and billions of viewers each year.

Melbourne’s Australian Open kicked off on Sunday and more than 1.2 million people are expected through the gates this year, with a global media audience of 2.2 billion viewers.

As the sport has evolved, fans have gravitated to vibrant personalities alongside incredible sporting spectacles.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.