Reports have suggested that shoppers have moved from Lidl to Aldi as the chain supermarket has been experiencing stock and delivery issues in recent weeks. Data from Kantar shows an £8.1 million spend switch between the two supermarkets in the 12 weeks leading to September 4.
The Grocer reported that Lidl potentially suffered as a result of poor availability as its Twitter team was regularly tweeting responses to complaints from shoppers expressing frustration over empty shelves. The Lidl account also tweeted that it was “experiencing some issues in our distribution centres' when there were several complaints about two stores, in particular, Banbury and Hamworthy reports Birmingham Live.
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