Lidl has managed to land itself in a bit of hot water with its customers who have been left fuming over a major change they have spotted on its toilet paper.
The budget supermarket chain's loyal customers have flocked to social media to complain about a change it has made to its Floralys Quilted Toilet Paper.
Shoppers have noticed that the German discounter has dropped the quality of the household item from 4-ply to 3-ply - but kept the price the same. As reported by The Mirror, the change was spotted by one customer who alerted others on social media.
Sharing a snap of Lidl's Floraly 4 pack toilet paper to the Extreme Couponing and Bargains UK Facebook group, they wrote: "Lidl have changed the quality of their quilted toilet paper, changed from 4 ply to 3 ply but have kept the price the same."
The post was quickly met with a mass reponse of nearly 400 comments from disappointed shoppers who branded the major change as "sneaky" and "so cheeky."
One shopper fumed: "I noticed this the other day because it felt different that's so cheeky."
A second said: "Why am I not surprised can't believe the prices of loo paper and kitchen paper it's all way over the top now don't know when all this is going to end its all becoming extortionate now."
A third added: "All companies are doing something similar unfortunately, they think we don't notice."
While a fourth commented: "Crafty. They are all at it. Reducing the size of everything in the shops. Still get charged the same or more."
A fifth replied: "Sneaky!!"
However, other members of the group did mention that the change is better for the environment, with one saying: "I was told 3 ply is better than 4 anyway because the thicker ply’s block the drains."
Responding to the claims, a Lidl spokesperson explained that the product was recently reformulated to improve the quality of each individual layer. Lidl says that the new three-ply offering is equal to the quality of the previous four-ply, which is why the price is the same.
As of writing, Lidl advertises the price online of a four-pack of Floralys quilted range on its website as £3.09. The product is also advertised as a 4-ply.
A Lidl spokesperson said: "Our teams have been working hard to improve the quality of the individual layers in our Floralys Quilted Toilet Tissue, making them thicker and stronger than before. This means that customers are still getting a high-quality product at the same great value price."
"This means that customers are still getting a high-quality product at the same great value price.”
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