As we head into Christmas, it's budget retailer Aldi that has come up trumps with consumers.
Not only did it promise to have the cheapest turkeys this year, cutting its price twice to beat other retailers, but it's maintained its position as the cheapest store in our weekly comparison just in time for the big day.
For months it was Lidl riding high, selling the same eight essentials for the lowest price of all the six main supermarkets.
