Lidl has announced that it is making a major change to the packaging of a meat product despite early complaints from customers.
The budget supermarket is set to introduce vacuum-packed packaging across all of its beef mince products in a move that will see it drastically cut back on plastic waste.
Set to roll out in stores next year, the new eco-friendly packaging will also see the shelf life of the meat doubled from its current eight days to 16 days, as the packet will keep the content fresher for longer.