Lidl shoppers have blasted changes to the store's 'Lidl Plus' loyalty app, which means they will need to spend more to earn discounts.
Under the old system, shoppers got £10 off a future shop when they spent £200 in one month, but the changes mean that now customers have to spend an extra £50 a month and the reward is 10% off your next shop - so you'll have to spend £100 in one go next time to get the same £10 back. The new rewards scheme effectively means that shoppers will have to spend £350 each month to get the same discount as the old scheme, which started on September 1. Until now, shoppers were able to simply go in store and buy £10-worth of goods and get them for 'free' using the voucher.
Lidl said the changes - which has also introduced a free cleaning product when you spend £150 in a month - mean "more customers get more rewards, more often", but regular Lidl shoppers aren't convinced.
