Lidl is launching toy banks across 940 stores ahead of Christmas
(Picture: Lidl)Lidl is launching toy banks in the run-up to Christmas to help families struggling with the cost of living crisis.
The grocery store chain has partnered with Neighbourly on the scheme, as research finds eight in 10 local causes would find donations of toys and games helpful this Christmas.
More than 940 Lidl stores across the UK are participating in the initiative, with customers invited to donate items from November 3 until December 16.
People who are able to help are being asked to donate new and unopened toys, games, books, puzzles and arts and crafts. Donations can range from small stocking fillers to more special gifts.
The toys will then be donated to families in need via charities and local organisations, such as food banks and community centres.
Lidl will also donate £125,000 to the toy bank initiative – half of its £250,000 pledge for charities this Christmas.
Ryan McDonnell, Lidl GB’s chief executive, said: “It has always been our firm belief that each and every one of our stores must have a positive impact on its community.
“This year, we wanted to find a meaningful way to help these communities – and so we listened to the 1,500 local charities, food banks and community groups we partner with and heard clearly what they needed: food, toys and access to funds.
“As a business we are proud to be able to address all three needs. We are launching toy banks in all our stores, pledging 1m meals and we will be making £250k available for charities through a Neighbourly donation and our community fund. Our hope is that by rolling out the toy donation points we are making it easier, for those customers who can, to donate directly to local good causes by giving them a small way to make a real difference and help those that need it the most.”
Steve Butterworth, CEO of Neighbourly, added: "Our latest community survey has highlighted the financial strain that many families are facing this winter.
“With local charities seeing a drop in both food and financial donations, any support that Lidl customers can give is going to be critical. For many families, Christmas gifts will be something they will struggle to afford, so a scheme like this which alleviates some of the worry for parents will make a huge difference.”
