
Lidl could soon be cutting more than just your grocery bill. The budget supermarket chain has announced it will be launching its own mobile service, with shoppers able to buy low-cost, contract-free plans that could massively undercut the main four mobile network providers.
Partnering with mobile network operator 1Global, Lidl’s yet unnamed mobile network service will run as a mobile virtual network operator (MVNO), meaning it will piggyback on existing networks, similar to Smarty Mobile or iD Mobile.