Supermarket giant Lidl has found itself in hot water with shoppers after making a noticeable change to its toilet rolls. The retailer is often a go-to for shoppers who want the cheapest prices when doing their grocery shop.
Lidl has been named the UK's cheapest supermarket on various occasions, and prides itself on having competitive prices which rival those you'll find at Aldi, Sainsbury's, Morrisons, ASDA, Tesco and Iceland. But a change to one of Lidl's most popular essential items has rubbed shoppers up the wrong way.
Lidl shoppers have complained that the retailer has changed its quilted toilet roll from 4 ply to 3 ply. But despite the change in ply rating, the price has remained the same.
