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Irish Mirror
Irish Mirror
National
Rebecca Daly

Lidl forced to apologise over 'offensive' ad in Ireland after locals spot issue

Lidl Ireland Jane Moore Laois Portlaoise

Supermarket giant Lidl has been forced to apologise over a billboard advertisement in Co Laois that was used to promote their Ladies Gaelic Football team.

The ad used a term relating to the colonisation of Ireland and was erected in the town of Portlaoise.

Lidl has been forced to apologise after referring to Laois as the “Queen’s county” in their latest advertising campaign.

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