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Evening Standard
Evening Standard
Josh Barrie

Lidl: Budget supermarket launches croissant-scented perfume for Christmas

Jet washers, hedge trimmers, inflatable kayaks, hammocks, canoes, slushie machines, egg steamers, ski suits, life jackets, and mini golf sets. These and more have been found in Lidl supermarkets over the years.

The brand — alongside German rival Aldi — has become famous for its middle aisle, which in larger stores is always a vaguely mysterious and nonsensical collection of items.

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