Supermarket Lidl has been rapped by the advertising watchdog for making false price claims following a complaint - from rivals Aldi. The cut-price supermarket chain alerted the Advertising Standards Authority to claims its budget rival made about the price products usually sell for.
The claims were made on 25 November last year in a newspaper advert for its Black Friday sale, which compared its cheap products with what it said was the amount they usually sold for across different stores. Most of the items it was promoting were being sold for less than half the amount they tend to be snapped up for.
It said it was selling a TV for £259 when they normally sell for £409.99, a single mattress for £199.99 when they tend to sell for £499, a double mattress for £329 when they normally sell for £799, a hoover for £99.99 when they normally sell for £199.99, a Chromebook flip laptop for £149.99 when they tend to sell for £399.99 and an iron for £39.99 when the standard price is £79.99.
